The big book of marketing : lessons and best practices from the world's greatest companies /
Includes bibliographical references and index.
| Main Author: | |
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| Format: | |
| Language: | eng |
| Published: |
New York : McGraw-Hill,
c201
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| Subjects: |
| _version_ | 1826444150912843776 |
|---|---|
| author | Bennett, Anthony G. |
| author_facet | Bennett, Anthony G. |
| author_sort | Bennett, Anthony G. |
| collection | OCEAN |
| description | Includes bibliographical references and index. |
| first_indexed | 2024-03-05T10:23:48Z |
| format | |
| id | KOHA-OAI-TEST:438015 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T10:23:48Z |
| publishDate | c201 |
| publisher | New York : McGraw-Hill, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:4380152020-12-19T17:15:46ZThe big book of marketing : lessons and best practices from the world's greatest companies / Bennett, Anthony G. New York : McGraw-Hill,c2010engIncludes bibliographical references and index.Marketing overview -- Organizational responsibility -- Strategic planning -- Branding -- Marketing research -- Consumer purchasing behavior -- Organizational purchasing behavior -- Marketing communications management -- Sales -- Advertising -- Public relations -- Promotional marketing -- Direct marketing -- Brand ambassadors -- Product management -- Product development -- Product packaging -- Product pricing -- Product quality -- Supply chain management -- Wholesaling -- Warehousing -- Transportation -- Store retailing -- Internet retailing.PSZJBLPOPULAR, BEST, ANNOUNCEMarketingURN:ISBN:9780071621250 (alk. paper)URN:ISBN:0071621253 (alk. paper) |
| spellingShingle | Marketing Bennett, Anthony G. The big book of marketing : lessons and best practices from the world's greatest companies / |
| title | The big book of marketing : lessons and best practices from the world's greatest companies / |
| title_full | The big book of marketing : lessons and best practices from the world's greatest companies / |
| title_fullStr | The big book of marketing : lessons and best practices from the world's greatest companies / |
| title_full_unstemmed | The big book of marketing : lessons and best practices from the world's greatest companies / |
| title_short | The big book of marketing : lessons and best practices from the world's greatest companies / |
| title_sort | big book of marketing lessons and best practices from the world s greatest companies |
| topic | Marketing |
| work_keys_str_mv | AT bennettanthonyg thebigbookofmarketinglessonsandbestpracticesfromtheworldsgreatestcompanies AT bennettanthonyg bigbookofmarketinglessonsandbestpracticesfromtheworldsgreatestcompanies |