CRM at the speed of light : social CRM strategies, tools, and techniques for engaging your customers /
OMG! : your customer really is your BFF! -- CRM, CMR, VRM or-- who cares? -- The customer owns the experience -- Enterprise 2.0 : not exactly what you think -- A company like me : new business -- Do you have the ring? : tools for customer engagement -- Love your customers publicly : blogs and podcas...
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New York : McGraw-Hill,
c201
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