Toward a theory of professional service marketing/
PSZJBL
| Main Author: | |
|---|---|
| Format: | |
| Language: | eng |
| Subjects: |
| _version_ | 1796736885580627968 |
|---|---|
| author | 211523 Gummesson, Evert |
| author_facet | 211523 Gummesson, Evert |
| author_sort | 211523 Gummesson, Evert |
| collection | OCEAN |
| description | PSZJBL |
| first_indexed | 2024-03-05T10:40:08Z |
| format | |
| id | KOHA-OAI-TEST:443447 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T10:40:08Z |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:4434472020-12-19T17:16:03ZToward a theory of professional service marketing/ 211523 Gummesson, Evert engPSZJBLService industriesIndustrial marketing |
| spellingShingle | Service industries Industrial marketing 211523 Gummesson, Evert Toward a theory of professional service marketing/ |
| title | Toward a theory of professional service marketing/ |
| title_full | Toward a theory of professional service marketing/ |
| title_fullStr | Toward a theory of professional service marketing/ |
| title_full_unstemmed | Toward a theory of professional service marketing/ |
| title_short | Toward a theory of professional service marketing/ |
| title_sort | toward a theory of professional service marketing |
| topic | Service industries Industrial marketing |
| work_keys_str_mv | AT 211523gummessonevert towardatheoryofprofessionalservicemarketing |