Introduction to marketing : theory and practice /
Includes bibliographical references and indexes.
| Main Author: | |
|---|---|
| Format: | |
| Language: | eng |
| Published: |
Oxford, ENK. ; New York : Oxford University Press,
2009
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| Subjects: |
| _version_ | 1796737333651832832 |
|---|---|
| author | Palmer, Adrian. |
| author_facet | Palmer, Adrian. |
| author_sort | Palmer, Adrian. |
| collection | OCEAN |
| description | Includes bibliographical references and indexes. |
| first_indexed | 2024-03-05T10:46:38Z |
| format | |
| id | KOHA-OAI-TEST:445615 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T10:46:38Z |
| publishDate | 2009 |
| publisher | Oxford, ENK. ; New York : Oxford University Press, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:4456152020-12-19T17:16:09ZIntroduction to marketing : theory and practice / Palmer, Adrian. Oxford, ENK. ; New York : Oxford University Press,2009.engIncludes bibliographical references and indexes.PSZJBLMarketing.URN:ISBN:9780199557448URN:ISBN:0199557446 |
| spellingShingle | Marketing. Palmer, Adrian. Introduction to marketing : theory and practice / |
| title | Introduction to marketing : theory and practice / |
| title_full | Introduction to marketing : theory and practice / |
| title_fullStr | Introduction to marketing : theory and practice / |
| title_full_unstemmed | Introduction to marketing : theory and practice / |
| title_short | Introduction to marketing : theory and practice / |
| title_sort | introduction to marketing theory and practice |
| topic | Marketing. |
| work_keys_str_mv | AT palmeradrian introductiontomarketingtheoryandpractice |