Chasing the monster idea : the marketer's almanac for predicting idea epicness /
Includes bibliographical references (p. 199-208) and index
| Príomhchruthaitheoir: | |
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| Formáid: | |
| Teanga: | eng |
| Foilsithe / Cruthaithe: |
Hoboken, NJ : Wiley,
2011
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| Ábhair: |
| Achoimre: | Includes bibliographical references (p. 199-208) and index |
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