Consumer behavior knowledge for effective sports and event marketing /
PSZJBL
| Main Authors: | , |
|---|---|
| Format: | |
| Language: | eng |
| Published: |
New York : Psychology Press,
c201
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| Subjects: |
| _version_ | 1826445954903965696 |
|---|---|
| author | Kahle, Lynn R. Close, Angeline G. |
| author_facet | Kahle, Lynn R. Close, Angeline G. |
| author_sort | Kahle, Lynn R. |
| collection | OCEAN |
| description | PSZJBL |
| first_indexed | 2024-03-05T10:50:05Z |
| format | |
| id | KOHA-OAI-TEST:446773 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T10:50:05Z |
| publishDate | c201 |
| publisher | New York : Psychology Press, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:4467732020-12-19T17:16:12ZConsumer behavior knowledge for effective sports and event marketing / Kahle, Lynn R. Close, Angeline G. New York : Psychology Press,c2011engPSZJBLConsumer behaviorSportsSpecial eventsCommunication in marketingURN:ISBN:9780415873574 (hbk.)URN:ISBN:9780415873581 (hbk.) |
| spellingShingle | Consumer behavior Sports Special events Communication in marketing Kahle, Lynn R. Close, Angeline G. Consumer behavior knowledge for effective sports and event marketing / |
| title | Consumer behavior knowledge for effective sports and event marketing / |
| title_full | Consumer behavior knowledge for effective sports and event marketing / |
| title_fullStr | Consumer behavior knowledge for effective sports and event marketing / |
| title_full_unstemmed | Consumer behavior knowledge for effective sports and event marketing / |
| title_short | Consumer behavior knowledge for effective sports and event marketing / |
| title_sort | consumer behavior knowledge for effective sports and event marketing |
| topic | Consumer behavior Sports Special events Communication in marketing |
| work_keys_str_mv | AT kahlelynnr consumerbehaviorknowledgeforeffectivesportsandeventmarketing AT closeangelineg consumerbehaviorknowledgeforeffectivesportsandeventmarketing |