Competitive branding : winning in the market place with value-added brands /
36
| Main Author: | |
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| Format: | |
| Published: |
Chichester : John Wiley & Sons,
1998
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| Subjects: |
| _version_ | 1796653937061789696 |
|---|---|
| author | 248637 Nilson, Torsten H. |
| author_facet | 248637 Nilson, Torsten H. |
| author_sort | 248637 Nilson, Torsten H. |
| collection | OCEAN |
| description | 36 |
| first_indexed | 2024-03-04T14:43:08Z |
| format | |
| id | KOHA-OAI-TEST:44843 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| last_indexed | 2024-03-04T14:43:08Z |
| publishDate | 1998 |
| publisher | Chichester : John Wiley & Sons, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:448432020-12-19T16:58:19ZCompetitive branding : winning in the market place with value-added brands / 248637 Nilson, Torsten H. Chichester : John Wiley & Sons,199836PSZKLLBrand name productsMarketingURN:ISBN:0471984574 |
| spellingShingle | Brand name products Marketing 248637 Nilson, Torsten H. Competitive branding : winning in the market place with value-added brands / |
| title | Competitive branding : winning in the market place with value-added brands / |
| title_full | Competitive branding : winning in the market place with value-added brands / |
| title_fullStr | Competitive branding : winning in the market place with value-added brands / |
| title_full_unstemmed | Competitive branding : winning in the market place with value-added brands / |
| title_short | Competitive branding : winning in the market place with value-added brands / |
| title_sort | competitive branding winning in the market place with value added brands |
| topic | Brand name products Marketing |
| work_keys_str_mv | AT 248637nilsontorstenh competitivebrandingwinninginthemarketplacewithvalueaddedbrands |