Brand society : how brands transform management and lifestyle /
Includes bibliographical references (p. 273-291) and index
| Main Author: | |
|---|---|
| Format: | |
| Language: | eng |
| Published: |
Cambridge ; New York : Cambridge University Press,
c201
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| Subjects: |
| _version_ | 1796737947481931776 |
|---|---|
| author | Kornberger, Martin, 1974- |
| author_facet | Kornberger, Martin, 1974- |
| author_sort | Kornberger, Martin, 1974- |
| collection | OCEAN |
| description | Includes bibliographical references (p. 273-291) and index |
| first_indexed | 2024-03-05T10:55:19Z |
| format | |
| id | KOHA-OAI-TEST:448502 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T10:55:19Z |
| publishDate | c201 |
| publisher | Cambridge ; New York : Cambridge University Press, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:4485022020-12-19T17:16:16ZBrand society : how brands transform management and lifestyle / Kornberger, Martin, 1974- Cambridge ; New York : Cambridge University Press,c2010engIncludes bibliographical references (p. 273-291) and indexPSZJBLBrand name productsBrand name productsPopular cultureURN:ISBN:9780521898263 (hbk.)URN:ISBN:0521898269 (hbk.)URN:ISBN:9780521726900 (pbk.)URN:ISBN:0521726905 (pbk.) |
| spellingShingle | Brand name products Brand name products Popular culture Kornberger, Martin, 1974- Brand society : how brands transform management and lifestyle / |
| title | Brand society : how brands transform management and lifestyle / |
| title_full | Brand society : how brands transform management and lifestyle / |
| title_fullStr | Brand society : how brands transform management and lifestyle / |
| title_full_unstemmed | Brand society : how brands transform management and lifestyle / |
| title_short | Brand society : how brands transform management and lifestyle / |
| title_sort | brand society how brands transform management and lifestyle |
| topic | Brand name products Brand name products Popular culture |
| work_keys_str_mv | AT kornbergermartin1974 brandsocietyhowbrandstransformmanagementandlifestyle |