248962 Kasper, H., Helsdingen, P. v., & De Vries, W. (1999). Services marketing management: An international perspective. Chichester : John Wiley & Sons.
Chicago Style (17th ed.) Citation248962 Kasper, Hans, Piet van Helsdingen, and Wouter De Vries. Services Marketing Management: An International Perspective. Chichester : John Wiley & Sons, 1999.
MLA (9th ed.) Citation248962 Kasper, Hans, et al. Services Marketing Management: An International Perspective. Chichester : John Wiley & Sons, 1999.
Warning: These citations may not always be 100% accurate.