Services marketing management : an international perspective /
36
| Main Authors: | , , |
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| Format: | |
| Published: |
Chichester : John Wiley & Sons,
1999
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| Subjects: |
| _version_ | 1826363998063296512 |
|---|---|
| author | 248962 Kasper, Hans Helsdingen, Piet van De Vries, Wouter |
| author_facet | 248962 Kasper, Hans Helsdingen, Piet van De Vries, Wouter |
| author_sort | 248962 Kasper, Hans |
| collection | OCEAN |
| description | 36 |
| first_indexed | 2024-03-04T14:43:23Z |
| format | |
| id | KOHA-OAI-TEST:44927 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| last_indexed | 2024-03-04T14:43:23Z |
| publishDate | 1999 |
| publisher | Chichester : John Wiley & Sons, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:449272020-12-19T16:58:19ZServices marketing management : an international perspective / 248962 Kasper, Hans Helsdingen, Piet van De Vries, Wouter Chichester : John Wiley & Sons,199936PSZKLLService industriesCustomer servicesURN:ISBN:0471984906 |
| spellingShingle | Service industries Customer services 248962 Kasper, Hans Helsdingen, Piet van De Vries, Wouter Services marketing management : an international perspective / |
| title | Services marketing management : an international perspective / |
| title_full | Services marketing management : an international perspective / |
| title_fullStr | Services marketing management : an international perspective / |
| title_full_unstemmed | Services marketing management : an international perspective / |
| title_short | Services marketing management : an international perspective / |
| title_sort | services marketing management an international perspective |
| topic | Service industries Customer services |
| work_keys_str_mv | AT 248962kasperhans servicesmarketingmanagementaninternationalperspective AT helsdingenpietvan servicesmarketingmanagementaninternationalperspective AT devrieswouter servicesmarketingmanagementaninternationalperspective |