Determination of brand personality dimensions : a case study of giordano brand /

Determination of brand personality dimensions : a case study of giordano brand /

Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2010

Bibliographic Details
Main Authors: 505206 Bock, Boon Ling, Aslan Amat Senin, Fakulti Pengurusan dan Pembangunan Sumber Manusia
Format:
Language:eng
Published: 2010
Description
Summary:Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2010

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