Customer retention strategies and customer loyalty towards fast food industry /
Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2010
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| Format: | |
| Language: | eng |
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2010
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| _version_ | 1796738772373602304 |
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| author | 505507 Liang, Kai Chiat Salmiah Mohamad Amin, supervisor Fakulti Pengurusan dan Pembangunan Sumber Manusia |
| author_facet | 505507 Liang, Kai Chiat Salmiah Mohamad Amin, supervisor Fakulti Pengurusan dan Pembangunan Sumber Manusia |
| author_sort | 505507 Liang, Kai Chiat |
| collection | OCEAN |
| description | Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2010 |
| first_indexed | 2024-03-05T11:06:46Z |
| format | |
| id | KOHA-OAI-TEST:452315 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T11:06:46Z |
| publishDate | 2010 |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:4523152020-12-19T17:16:27ZCustomer retention strategies and customer loyalty towards fast food industry / 505507 Liang, Kai Chiat Salmiah Mohamad Amin, supervisor Fakulti Pengurusan dan Pembangunan Sumber Manusia 2010engProject Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2010Includes bibliographical referencesAHIBSL |
| spellingShingle | 505507 Liang, Kai Chiat Salmiah Mohamad Amin, supervisor Fakulti Pengurusan dan Pembangunan Sumber Manusia Customer retention strategies and customer loyalty towards fast food industry / |
| title | Customer retention strategies and customer loyalty towards fast food industry / |
| title_full | Customer retention strategies and customer loyalty towards fast food industry / |
| title_fullStr | Customer retention strategies and customer loyalty towards fast food industry / |
| title_full_unstemmed | Customer retention strategies and customer loyalty towards fast food industry / |
| title_short | Customer retention strategies and customer loyalty towards fast food industry / |
| title_sort | customer retention strategies and customer loyalty towards fast food industry |
| work_keys_str_mv | AT 505507liangkaichiat customerretentionstrategiesandcustomerloyaltytowardsfastfoodindustry AT salmiahmohamadaminsupervisor customerretentionstrategiesandcustomerloyaltytowardsfastfoodindustry AT fakultipengurusandanpembangunansumbermanusia customerretentionstrategiesandcustomerloyaltytowardsfastfoodindustry |