Customer retention strategies and customer loyalty towards fast food industry /
Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2010
Main Authors: | 505507 Liang, Kai Chiat, Salmiah Mohamad Amin, supervisor, Fakulti Pengurusan dan Pembangunan Sumber Manusia |
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Format: | |
Language: | eng |
Published: |
2010
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