The relationship between the logo and tagline and their influence on the customer buying decision : a case study of nike brand /

The relationship between the logo and tagline and their influence on the customer buying decision : a case study of nike brand /

Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2010

Bibliographic Details
Main Authors: 505894 Vincent, Eng Choon Heng, Noor Azmi Mohamad, Fakulti Pengurusan dan Pembangunan Sumber Manusia
Format:
Language:eng
Published: 2010
Description
Summary:Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2010

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