The relationship between the logo and tagline and their influence on the customer buying decision : a case study of nike brand /
Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2010
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| Format: | |
| Language: | eng |
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2010
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| _version_ | 1826447220326531072 |
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| author | 505894 Vincent, Eng Choon Heng Noor Azmi Mohamad Fakulti Pengurusan dan Pembangunan Sumber Manusia |
| author_facet | 505894 Vincent, Eng Choon Heng Noor Azmi Mohamad Fakulti Pengurusan dan Pembangunan Sumber Manusia |
| author_sort | 505894 Vincent, Eng Choon Heng |
| collection | OCEAN |
| description | Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2010 |
| first_indexed | 2024-03-05T11:08:17Z |
| format | |
| id | KOHA-OAI-TEST:452822 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T11:08:17Z |
| publishDate | 2010 |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:4528222020-12-19T17:16:29ZThe relationship between the logo and tagline and their influence on the customer buying decision : a case study of nike brand / 505894 Vincent, Eng Choon Heng Noor Azmi Mohamad Fakulti Pengurusan dan Pembangunan Sumber Manusia 2010engProject Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2010Includes bibliographical referencesAHIBSL |
| spellingShingle | 505894 Vincent, Eng Choon Heng Noor Azmi Mohamad Fakulti Pengurusan dan Pembangunan Sumber Manusia The relationship between the logo and tagline and their influence on the customer buying decision : a case study of nike brand / |
| title | The relationship between the logo and tagline and their influence on the customer buying decision : a case study of nike brand / |
| title_full | The relationship between the logo and tagline and their influence on the customer buying decision : a case study of nike brand / |
| title_fullStr | The relationship between the logo and tagline and their influence on the customer buying decision : a case study of nike brand / |
| title_full_unstemmed | The relationship between the logo and tagline and their influence on the customer buying decision : a case study of nike brand / |
| title_short | The relationship between the logo and tagline and their influence on the customer buying decision : a case study of nike brand / |
| title_sort | relationship between the logo and tagline and their influence on the customer buying decision a case study of nike brand |
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