The relationship between the logo and tagline and their influence on the customer buying decision : a case study of nike brand /

Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2010

书目详细资料
Main Authors:	505894 Vincent, Eng Choon Heng, Noor Azmi Mohamad, Fakulti Pengurusan dan Pembangunan Sumber Manusia
格式:
语言:	eng
出版:	2010

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