The effect of brand image, product knowledge and price towards consumer purchase intention on sanitary napkin /

The effect of brand image, product knowledge and price towards consumer purchase intention on sanitary napkin /

Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2011

Bibliographic Details
Main Authors: Lau, Li Hee, author, Melati Ahmad Anuar, Fakulti Pengurusan dan Pembangunan Sumber Manusia
Format:
Language:eng
Published: Johor Bahru, Johor : Universiti Teknologi Malaysia , 2011
Subjects:
Customer loyalty
Sanitary napkins
Feminine hygiene products
Description
Summary:Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2011

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