The effect of brand image, product knowledge and price towards consumer purchase intention on sanitary napkin /
Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2011
| 主要な著者: | , , |
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| フォーマット: | |
| 言語: | eng |
| 出版事項: |
Johor Bahru, Johor : Universiti Teknologi Malaysia ,
2011
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| 主題: |
| _version_ | 1826447836227567616 |
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| author | Lau, Li Hee, author Melati Ahmad Anuar Fakulti Pengurusan dan Pembangunan Sumber Manusia |
| author_facet | Lau, Li Hee, author Melati Ahmad Anuar Fakulti Pengurusan dan Pembangunan Sumber Manusia |
| author_sort | Lau, Li Hee, author |
| collection | OCEAN |
| description | Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2011 |
| first_indexed | 2024-03-05T11:17:07Z |
| format | |
| id | KOHA-OAI-TEST:455779 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T11:17:07Z |
| publishDate | 2011 |
| publisher | Johor Bahru, Johor : Universiti Teknologi Malaysia , |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:4557792020-12-19T17:16:37ZThe effect of brand image, product knowledge and price towards consumer purchase intention on sanitary napkin / Lau, Li Hee, author Melati Ahmad Anuar Fakulti Pengurusan dan Pembangunan Sumber Manusia Johor Bahru, Johor : Universiti Teknologi Malaysia ,2011engProject Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2011Includes bibliographical referencesPRZSLCustomer loyaltySanitary napkinsFeminine hygiene products |
| spellingShingle | Customer loyalty Sanitary napkins Feminine hygiene products Lau, Li Hee, author Melati Ahmad Anuar Fakulti Pengurusan dan Pembangunan Sumber Manusia The effect of brand image, product knowledge and price towards consumer purchase intention on sanitary napkin / |
| title | The effect of brand image, product knowledge and price towards consumer purchase intention on sanitary napkin / |
| title_full | The effect of brand image, product knowledge and price towards consumer purchase intention on sanitary napkin / |
| title_fullStr | The effect of brand image, product knowledge and price towards consumer purchase intention on sanitary napkin / |
| title_full_unstemmed | The effect of brand image, product knowledge and price towards consumer purchase intention on sanitary napkin / |
| title_short | The effect of brand image, product knowledge and price towards consumer purchase intention on sanitary napkin / |
| title_sort | effect of brand image product knowledge and price towards consumer purchase intention on sanitary napkin |
| topic | Customer loyalty Sanitary napkins Feminine hygiene products |
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