The relationship between brand equity and customer satisfaction in coffee industry /
Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2011
Main Authors: | , , |
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Format: | |
Language: | eng |
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Johor Bahru, Johor : Universiti Teknologi Malaysia,
2011
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_version_ | 1826447856261660672 |
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author | Chong, Yik Fei, author Mohamed Fuad Ahmad, supervisor Fakulti Pengurusan dan Pembangunan Sumber Manusia |
author_facet | Chong, Yik Fei, author Mohamed Fuad Ahmad, supervisor Fakulti Pengurusan dan Pembangunan Sumber Manusia |
author_sort | Chong, Yik Fei, author |
collection | OCEAN |
description | Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2011 |
first_indexed | 2024-03-05T11:17:25Z |
format | |
id | KOHA-OAI-TEST:455880 |
institution | Universiti Teknologi Malaysia - OCEAN |
language | eng |
last_indexed | 2024-03-05T11:17:25Z |
publishDate | 2011 |
publisher | Johor Bahru, Johor : Universiti Teknologi Malaysia, |
record_format | dspace |
spelling | KOHA-OAI-TEST:4558802020-12-19T17:16:37ZThe relationship between brand equity and customer satisfaction in coffee industry / Chong, Yik Fei, author Mohamed Fuad Ahmad, supervisor Fakulti Pengurusan dan Pembangunan Sumber Manusia Johor Bahru, Johor : Universiti Teknologi Malaysia,2011engProject Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2011Includes bibliographical referencesPRZSLBranding (Marketing)Consumer satisfaction |
spellingShingle | Branding (Marketing) Consumer satisfaction Chong, Yik Fei, author Mohamed Fuad Ahmad, supervisor Fakulti Pengurusan dan Pembangunan Sumber Manusia The relationship between brand equity and customer satisfaction in coffee industry / |
title | The relationship between brand equity and customer satisfaction in coffee industry / |
title_full | The relationship between brand equity and customer satisfaction in coffee industry / |
title_fullStr | The relationship between brand equity and customer satisfaction in coffee industry / |
title_full_unstemmed | The relationship between brand equity and customer satisfaction in coffee industry / |
title_short | The relationship between brand equity and customer satisfaction in coffee industry / |
title_sort | relationship between brand equity and customer satisfaction in coffee industry |
topic | Branding (Marketing) Consumer satisfaction |
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