The relationship between brand equity and customer satisfaction in coffee industry /

Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2011

Bibliographic Details
Main Authors: Chong, Yik Fei, author, Mohamed Fuad Ahmad, supervisor, Fakulti Pengurusan dan Pembangunan Sumber Manusia
Format:
Language:eng
Published: Johor Bahru, Johor : Universiti Teknologi Malaysia, 2011
Subjects:
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author Chong, Yik Fei, author
Mohamed Fuad Ahmad, supervisor
Fakulti Pengurusan dan Pembangunan Sumber Manusia
author_facet Chong, Yik Fei, author
Mohamed Fuad Ahmad, supervisor
Fakulti Pengurusan dan Pembangunan Sumber Manusia
author_sort Chong, Yik Fei, author
collection OCEAN
description Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2011
first_indexed 2024-03-05T11:17:25Z
format
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institution Universiti Teknologi Malaysia - OCEAN
language eng
last_indexed 2024-03-05T11:17:25Z
publishDate 2011
publisher Johor Bahru, Johor : Universiti Teknologi Malaysia,
record_format dspace
spelling KOHA-OAI-TEST:4558802020-12-19T17:16:37ZThe relationship between brand equity and customer satisfaction in coffee industry / Chong, Yik Fei, author Mohamed Fuad Ahmad, supervisor Fakulti Pengurusan dan Pembangunan Sumber Manusia Johor Bahru, Johor : Universiti Teknologi Malaysia,2011engProject Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2011Includes bibliographical referencesPRZSLBranding (Marketing)Consumer satisfaction
spellingShingle Branding (Marketing)
Consumer satisfaction
Chong, Yik Fei, author
Mohamed Fuad Ahmad, supervisor
Fakulti Pengurusan dan Pembangunan Sumber Manusia
The relationship between brand equity and customer satisfaction in coffee industry /
title The relationship between brand equity and customer satisfaction in coffee industry /
title_full The relationship between brand equity and customer satisfaction in coffee industry /
title_fullStr The relationship between brand equity and customer satisfaction in coffee industry /
title_full_unstemmed The relationship between brand equity and customer satisfaction in coffee industry /
title_short The relationship between brand equity and customer satisfaction in coffee industry /
title_sort relationship between brand equity and customer satisfaction in coffee industry
topic Branding (Marketing)
Consumer satisfaction
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AT mohamedfuadahmadsupervisor therelationshipbetweenbrandequityandcustomersatisfactionincoffeeindustry
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AT chongyikfeiauthor relationshipbetweenbrandequityandcustomersatisfactionincoffeeindustry
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