The relationship between brand equity and customer satisfaction in coffee industry /
Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2011
| Main Authors: | , , |
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| Format: | |
| Language: | eng |
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Johor Bahru, Johor : Universiti Teknologi Malaysia,
2011
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| _version_ | 1826447856261660672 |
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| author | Chong, Yik Fei, author Mohamed Fuad Ahmad, supervisor Fakulti Pengurusan dan Pembangunan Sumber Manusia |
| author_facet | Chong, Yik Fei, author Mohamed Fuad Ahmad, supervisor Fakulti Pengurusan dan Pembangunan Sumber Manusia |
| author_sort | Chong, Yik Fei, author |
| collection | OCEAN |
| description | Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2011 |
| first_indexed | 2024-03-05T11:17:25Z |
| format | |
| id | KOHA-OAI-TEST:455880 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T11:17:25Z |
| publishDate | 2011 |
| publisher | Johor Bahru, Johor : Universiti Teknologi Malaysia, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:4558802020-12-19T17:16:37ZThe relationship between brand equity and customer satisfaction in coffee industry / Chong, Yik Fei, author Mohamed Fuad Ahmad, supervisor Fakulti Pengurusan dan Pembangunan Sumber Manusia Johor Bahru, Johor : Universiti Teknologi Malaysia,2011engProject Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2011Includes bibliographical referencesPRZSLBranding (Marketing)Consumer satisfaction |
| spellingShingle | Branding (Marketing) Consumer satisfaction Chong, Yik Fei, author Mohamed Fuad Ahmad, supervisor Fakulti Pengurusan dan Pembangunan Sumber Manusia The relationship between brand equity and customer satisfaction in coffee industry / |
| title | The relationship between brand equity and customer satisfaction in coffee industry / |
| title_full | The relationship between brand equity and customer satisfaction in coffee industry / |
| title_fullStr | The relationship between brand equity and customer satisfaction in coffee industry / |
| title_full_unstemmed | The relationship between brand equity and customer satisfaction in coffee industry / |
| title_short | The relationship between brand equity and customer satisfaction in coffee industry / |
| title_sort | relationship between brand equity and customer satisfaction in coffee industry |
| topic | Branding (Marketing) Consumer satisfaction |
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