The relationship between brand equity and customer satisfaction in coffee industry /

Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2011

Bibliographic Details
Main Authors:	Chong, Yik Fei, author, Mohamed Fuad Ahmad, supervisor, Fakulti Pengurusan dan Pembangunan Sumber Manusia
Format:
Language:	eng
Published:	Johor Bahru, Johor : Universiti Teknologi Malaysia, 2011
Subjects:	Branding (Marketing) Consumer satisfaction

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