The relationship between customers' perceived service quality and their behavioral intention in fast food restaurant /

The relationship between customers' perceived service quality and their behavioral intention in fast food restaurant /

Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2011

Detalhes bibliográficos
Principais autores: Lee, Xiang Ting, author, Amit Joshi, supervisor, Fakulti Pengurusan dan Pembangunan Sumber Manusia
Formato:
Idioma:may
Publicado em: Johor Bahru, Johor : Universiti Teknologi Malaysia, 2011
Assuntos:
Customer services
Consumer behavior

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