Determination of brand personality in beauty industry /
Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2011
Main Authors: | Tu, Kae Deng, author, Abu Bakar Abdul Hamid, supervisor, Fakulti Pengurusan dan Pembangunan Sumber Manusia |
---|---|
格式: | |
語言: | eng |
出版: |
Johor Bahru, Johor : Universiti Teknologi Malaysia ,
2011
|
主題: |
相似書籍
-
Determination of brand personality in beauty industry a case study of the body shop /
由: 387775 Fong, Mee Theng, et al.
出版: (2009) -
Determining brand personality for mobile phone /
由: 489227 Tey, Chai Moy, et al.
出版: (2009) -
Determination of brand personality dimension for tablet computer amongst students of UTM using aaker's brand personality scale /
由: Ili Aiman Abdul Rahman 639540, et al.
出版: (2012) -
Determination of brand personality dimensions for laptop computer amongst students of UTM using Aaker's brand personality scale /
由: 316329 Ooi, Teck Lim, et al.
出版: (2008) -
The influence of sony brand personality towards consumer brand preference when purchasing digital camera /
由: 387162 Yu, Ie Niu, et al.
出版: (2009)