Glocalization, customer satisfaction, customer loyalty's : an empirical study in Starbucks, China /
Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2011
| Main Authors: | , , |
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| Format: | |
| Language: | eng |
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Johor Bahru, Johor : Universiti Teknologi Malaysia ,
2011
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| Subjects: |
| _version_ | 1826447979291082752 |
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| author | Xiong, Jia, author Huam, Hon Tat, supervisor Fakulti Pengurusan dan Pembangunan Sumber Manusia |
| author_facet | Xiong, Jia, author Huam, Hon Tat, supervisor Fakulti Pengurusan dan Pembangunan Sumber Manusia |
| author_sort | Xiong, Jia, author |
| collection | OCEAN |
| description | Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2011 |
| first_indexed | 2024-03-05T11:19:14Z |
| format | |
| id | KOHA-OAI-TEST:456468 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T11:19:14Z |
| publishDate | 2011 |
| publisher | Johor Bahru, Johor : Universiti Teknologi Malaysia , |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:4564682020-12-19T17:16:39ZGlocalization, customer satisfaction, customer loyalty's : an empirical study in Starbucks, China / Xiong, Jia, author Huam, Hon Tat, supervisor Fakulti Pengurusan dan Pembangunan Sumber Manusia Johor Bahru, Johor : Universiti Teknologi Malaysia ,2011engProject Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2011Includes bibliographical referencesPRZSLStarbucks Coffee Company GlocalizationConsumer satisfactionCustomer loyaltyCoffeehouses |
| spellingShingle | Starbucks Coffee Company Glocalization Consumer satisfaction Customer loyalty Coffeehouses Xiong, Jia, author Huam, Hon Tat, supervisor Fakulti Pengurusan dan Pembangunan Sumber Manusia Glocalization, customer satisfaction, customer loyalty's : an empirical study in Starbucks, China / |
| title | Glocalization, customer satisfaction, customer loyalty's : an empirical study in Starbucks, China / |
| title_full | Glocalization, customer satisfaction, customer loyalty's : an empirical study in Starbucks, China / |
| title_fullStr | Glocalization, customer satisfaction, customer loyalty's : an empirical study in Starbucks, China / |
| title_full_unstemmed | Glocalization, customer satisfaction, customer loyalty's : an empirical study in Starbucks, China / |
| title_short | Glocalization, customer satisfaction, customer loyalty's : an empirical study in Starbucks, China / |
| title_sort | glocalization customer satisfaction customer loyalty s an empirical study in starbucks china |
| topic | Starbucks Coffee Company Glocalization Consumer satisfaction Customer loyalty Coffeehouses |
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