Glocalization, customer satisfaction, customer loyalty's : an empirical study in Starbucks, China /

Glocalization, customer satisfaction, customer loyalty's : an empirical study in Starbucks, China /

Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2011

Bibliographic Details
Main Authors: Xiong, Jia, author, Huam, Hon Tat, supervisor, Fakulti Pengurusan dan Pembangunan Sumber Manusia
Format:
Language:eng
Published: Johor Bahru, Johor : Universiti Teknologi Malaysia , 2011
Subjects:
Starbucks Coffee Company
Glocalization
Consumer satisfaction
Customer loyalty
Coffeehouses

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