Services marketing : concepts, strategies, & cases /

Antzeko izenburuak

• Services marketing : concepts, strategies & cases /
  nork: 407104 Hoffman, K. Douglas, et al.
  Argitaratua: (2006)
• Essentials of services marketing /
  nork: 407104 Hoffman, K. Douglas, et al.
  Argitaratua: (1997)
• Managing services marketing : text and readings /
  nork: 354465 Bateson, John E. G.
  Argitaratua: (1995)
• Interactive services marketing /
  nork: 406338 Fisk, Raymond P., et al.
  Argitaratua: (2004)
• Innovations in services marketing and management : strategies for emerging economies /
  nork: Goyal, Anita, 1972-, editor
  Argitaratua: (2014)