Services marketing : concepts, strategies, & cases /
PSZJBL
| Main Authors: | , |
|---|---|
| Format: | |
| Language: | eng |
| Published: |
Australia ; Mason, OH : South-Western,
2011
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| Subjects: |
| _version_ | 1826448859957559296 |
|---|---|
| author | 407104 Hoffman, K. Douglas Bateson, John E. G. |
| author_facet | 407104 Hoffman, K. Douglas Bateson, John E. G. |
| author_sort | 407104 Hoffman, K. Douglas |
| collection | OCEAN |
| description | PSZJBL |
| first_indexed | 2024-03-05T11:32:07Z |
| format | |
| id | KOHA-OAI-TEST:460750 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T11:32:07Z |
| publishDate | 2011 |
| publisher | Australia ; Mason, OH : South-Western, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:4607502020-12-19T17:16:52ZServices marketing : concepts, strategies, & cases / 407104 Hoffman, K. Douglas Bateson, John E. G. Australia ; Mason, OH : South-Western,2011engPSZJBLService industriesURN:ISBN:9781439039397 |
| spellingShingle | Service industries 407104 Hoffman, K. Douglas Bateson, John E. G. Services marketing : concepts, strategies, & cases / |
| title | Services marketing : concepts, strategies, & cases / |
| title_full | Services marketing : concepts, strategies, & cases / |
| title_fullStr | Services marketing : concepts, strategies, & cases / |
| title_full_unstemmed | Services marketing : concepts, strategies, & cases / |
| title_short | Services marketing : concepts, strategies, & cases / |
| title_sort | services marketing concepts strategies cases |
| topic | Service industries |
| work_keys_str_mv | AT 407104hoffmankdouglas servicesmarketingconceptsstrategiescases AT batesonjohneg servicesmarketingconceptsstrategiescases |