Services marketing : concepts, strategies, & cases /
PSZJBL
Main Authors: | 407104 Hoffman, K. Douglas, Bateson, John E. G. |
---|---|
Format: | |
Language: | eng |
Published: |
Australia ; Mason, OH : South-Western,
2011
|
Subjects: |
Similar Items
-
Services marketing : concepts, strategies & cases /
by: 407104 Hoffman, K. Douglas, et al.
Published: (2006) -
Essentials of services marketing /
by: 407104 Hoffman, K. Douglas, et al.
Published: (1997) -
Managing services marketing : text and readings /
by: 354465 Bateson, John E. G.
Published: (1995) -
Interactive services marketing /
by: 406338 Fisk, Raymond P., et al.
Published: (2004) -
Innovations in services marketing and management : strategies for emerging economies /
by: Goyal, Anita, 1972-, editor
Published: (2014)