Services marketing : concepts, strategies, & cases /

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Bibliographic Details
Main Authors:	407104 Hoffman, K. Douglas, Bateson, John E. G.
Format:
Language:	eng
Published:	Australia ; Mason, OH : South-Western, 2011
Subjects:	Service industries

Services marketing : concepts, strategies & cases / by 407104 Hoffman, K. Douglas, Bateson, John E. G., Hoffman, K. Douglas.. Essentials of services marketing

Published 2006