No size fits all : from mass marketing to mass handselling /
Rise of new social nodes : the more connected we get, the more divided we become -- Collective effervescence : the wealth of nodes -- The permanent cascade : why networks are inherently volatile -- The asymptote curve : the culture of abundance -- Mashed up mindset : why categories can no longer hol...
| Main Authors: | , |
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| Format: | |
| Language: | eng |
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New York : Portfolio,
2009
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| Subjects: |
| _version_ | 1796740559145009152 |
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| author | 518313 Hayes, Tom Malone, Michael S. (Michael Shawn), 1954- |
| author_facet | 518313 Hayes, Tom Malone, Michael S. (Michael Shawn), 1954- |
| author_sort | 518313 Hayes, Tom |
| collection | OCEAN |
| description | Rise of new social nodes : the more connected we get, the more divided we become -- Collective effervescence : the wealth of nodes -- The permanent cascade : why networks are inherently volatile -- The asymptote curve : the culture of abundance -- Mashed up mindset : why categories can no longer hold things -- Abundance costs : the high price of power -- The pink cattalaxy : the network collective -- The selfish meme : from mass media to mass connections -- Marketing is membership : handselling to a fragmented world -- New systems of trust : adding context to commerce -- The question of order : strategy for a fragmented world -- The hunger to belong : returning to our ancient roots. |
| first_indexed | 2024-03-05T11:32:27Z |
| format | |
| id | KOHA-OAI-TEST:460860 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T11:32:27Z |
| publishDate | 2009 |
| publisher | New York : Portfolio, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:4608602020-12-19T17:16:52ZNo size fits all : from mass marketing to mass handselling / 518313 Hayes, Tom Malone, Michael S. (Michael Shawn), 1954- New York : Portfolio,2009engRise of new social nodes : the more connected we get, the more divided we become -- Collective effervescence : the wealth of nodes -- The permanent cascade : why networks are inherently volatile -- The asymptote curve : the culture of abundance -- Mashed up mindset : why categories can no longer hold things -- Abundance costs : the high price of power -- The pink cattalaxy : the network collective -- The selfish meme : from mass media to mass connections -- Marketing is membership : handselling to a fragmented world -- New systems of trust : adding context to commerce -- The question of order : strategy for a fragmented world -- The hunger to belong : returning to our ancient roots.PSZKLLNBKTelemarketingBusiness networksConsumer behaviorURN:ISBN:9781591842675 (hbk.)URN:ISBN:1591842670 (hbk.) |
| spellingShingle | Telemarketing Business networks Consumer behavior 518313 Hayes, Tom Malone, Michael S. (Michael Shawn), 1954- No size fits all : from mass marketing to mass handselling / |
| title | No size fits all : from mass marketing to mass handselling / |
| title_full | No size fits all : from mass marketing to mass handselling / |
| title_fullStr | No size fits all : from mass marketing to mass handselling / |
| title_full_unstemmed | No size fits all : from mass marketing to mass handselling / |
| title_short | No size fits all : from mass marketing to mass handselling / |
| title_sort | no size fits all from mass marketing to mass handselling |
| topic | Telemarketing Business networks Consumer behavior |
| work_keys_str_mv | AT 518313hayestom nosizefitsallfrommassmarketingtomasshandselling AT malonemichaelsmichaelshawn1954 nosizefitsallfrommassmarketingtomasshandselling |