Marketing management : text and cases /
36
| Main Authors: | , , |
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| Format: | |
| Published: |
Cambridge, Massachusetts : Blackwell Business,
1997
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| Subjects: |
| _version_ | 1796654189716176896 |
|---|---|
| author | 461204 Czinkota, Michael R. Kotabe, Masaaki Mercer, David |
| author_facet | 461204 Czinkota, Michael R. Kotabe, Masaaki Mercer, David |
| author_sort | 461204 Czinkota, Michael R. |
| collection | OCEAN |
| description | 36 |
| first_indexed | 2024-03-04T14:46:53Z |
| format | |
| id | KOHA-OAI-TEST:46093 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| last_indexed | 2024-03-04T14:46:53Z |
| publishDate | 1997 |
| publisher | Cambridge, Massachusetts : Blackwell Business, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:460932020-12-19T16:58:23ZMarketing management : text and cases / 461204 Czinkota, Michael R. Kotabe, Masaaki Mercer, David Cambridge, Massachusetts : Blackwell Business,199736PSZKLLMarketingMarketingURN:ISBN:1557866953 |
| spellingShingle | Marketing Marketing 461204 Czinkota, Michael R. Kotabe, Masaaki Mercer, David Marketing management : text and cases / |
| title | Marketing management : text and cases / |
| title_full | Marketing management : text and cases / |
| title_fullStr | Marketing management : text and cases / |
| title_full_unstemmed | Marketing management : text and cases / |
| title_short | Marketing management : text and cases / |
| title_sort | marketing management text and cases |
| topic | Marketing Marketing |
| work_keys_str_mv | AT 461204czinkotamichaelr marketingmanagementtextandcases AT kotabemasaaki marketingmanagementtextandcases AT mercerdavid marketingmanagementtextandcases |