Brand image towards consumer's decision making : a case study of Airasia Berhad /
Project Paper (Sarjana Muda Pengurusan (Teknologi)) - Universiti Teknologi Malaysia, 2011
| Main Authors: | , , |
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| Format: | |
| Language: | eng |
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Johor Bahru, Johor : Universiti Teknologi Malaysia ,
2011
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| Subjects: |
| _version_ | 1796740613613289472 |
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| author | 601852 Law, Lik Wang author Norhayati Mohmad Zakwan@Zakuan, supervisor Fakulti Pengurusan dan Pembangunan Sumber Manusia |
| author_facet | 601852 Law, Lik Wang author Norhayati Mohmad Zakwan@Zakuan, supervisor Fakulti Pengurusan dan Pembangunan Sumber Manusia |
| author_sort | 601852 Law, Lik Wang author |
| collection | OCEAN |
| description | Project Paper (Sarjana Muda Pengurusan (Teknologi)) - Universiti Teknologi Malaysia, 2011 |
| first_indexed | 2024-03-05T11:33:16Z |
| format | |
| id | KOHA-OAI-TEST:461130 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T11:33:16Z |
| publishDate | 2011 |
| publisher | Johor Bahru, Johor : Universiti Teknologi Malaysia , |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:4611302020-12-19T17:16:52ZBrand image towards consumer's decision making : a case study of Airasia Berhad / 601852 Law, Lik Wang author Norhayati Mohmad Zakwan@Zakuan, supervisor Fakulti Pengurusan dan Pembangunan Sumber Manusia Johor Bahru, Johor : Universiti Teknologi Malaysia ,2011engProject Paper (Sarjana Muda Pengurusan (Teknologi)) - Universiti Teknologi Malaysia, 2011Includes bibliographical references :p.62-65.PSZJBLBranding (Marketing)Consumer behavior |
| spellingShingle | Branding (Marketing) Consumer behavior 601852 Law, Lik Wang author Norhayati Mohmad Zakwan@Zakuan, supervisor Fakulti Pengurusan dan Pembangunan Sumber Manusia Brand image towards consumer's decision making : a case study of Airasia Berhad / |
| title | Brand image towards consumer's decision making : a case study of Airasia Berhad / |
| title_full | Brand image towards consumer's decision making : a case study of Airasia Berhad / |
| title_fullStr | Brand image towards consumer's decision making : a case study of Airasia Berhad / |
| title_full_unstemmed | Brand image towards consumer's decision making : a case study of Airasia Berhad / |
| title_short | Brand image towards consumer's decision making : a case study of Airasia Berhad / |
| title_sort | brand image towards consumer s decision making a case study of airasia berhad |
| topic | Branding (Marketing) Consumer behavior |
| work_keys_str_mv | AT 601852lawlikwangauthor brandimagetowardsconsumersdecisionmakingacasestudyofairasiaberhad AT norhayatimohmadzakwanzakuansupervisor brandimagetowardsconsumersdecisionmakingacasestudyofairasiaberhad AT fakultipengurusandanpembangunansumbermanusia brandimagetowardsconsumersdecisionmakingacasestudyofairasiaberhad |