Brand image towards consumer's decision making : a case study of Airasia Berhad /

Project Paper (Sarjana Muda Pengurusan (Teknologi)) - Universiti Teknologi Malaysia, 2011

Bibliographic Details
Main Authors:	601852 Law, Lik Wang author, Norhayati Mohmad Zakwan@Zakuan, supervisor, Fakulti Pengurusan dan Pembangunan Sumber Manusia
Format:
Language:	eng
Published:	Johor Bahru, Johor : Universiti Teknologi Malaysia , 2011
Subjects:	Branding (Marketing) Consumer behavior

Brand image towards consumer's decision making : a case study of Airasia Berhad / by Law, Lik Wang, author, Norhayati Mohmad Zakwan@Zakuan, supervisor, Fakulti Pengurusan dan Pembangunan Sumber Manusia

Published 2011