Social network analysis in telecommunications /
"A timely look at effective use of social network analysis within the telecommunications industry to boost customer relationships The key to any successful company is the relationship that it builds with its customers. This book shows how social network analysis, analytics, and marketing knowl...
| Main Author: | |
|---|---|
| Format: | |
| Language: | eng |
| Published: |
Hoboken, N.J. : Wiley,
c201
|
| Subjects: |
| _version_ | 1796740805404131328 |
|---|---|
| author | Reis Pinheiro, Carlos Andre, 1940- |
| author_facet | Reis Pinheiro, Carlos Andre, 1940- |
| author_sort | Reis Pinheiro, Carlos Andre, 1940- |
| collection | OCEAN |
| description | "A timely look at effective use of social network analysis within the telecommunications industry to boost customer relationships The key to any successful company is the relationship that it builds with its customers. This book shows how social network analysis, analytics, and marketing knowledge can be combined to create a positive customer experience within the telecommunications industry. Reveals how telecommunications companies can effectively enhance their relationships with customers Provides the groundwork for defining social network analysis Defines the tools that can be used to address social network problems A must-read for any professionals eager to distinguish their products in the marketplace, this book shows you how to get it done right, with social network analysis. "-- Provided by publisher |
| first_indexed | 2024-03-05T11:36:03Z |
| format | |
| id | KOHA-OAI-TEST:462063 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T11:36:03Z |
| publishDate | c201 |
| publisher | Hoboken, N.J. : Wiley, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:4620632020-12-19T17:16:55ZSocial network analysis in telecommunications / Reis Pinheiro, Carlos Andre, 1940- Hoboken, N.J. : Wiley,c2011eng"A timely look at effective use of social network analysis within the telecommunications industry to boost customer relationships The key to any successful company is the relationship that it builds with its customers. This book shows how social network analysis, analytics, and marketing knowledge can be combined to create a positive customer experience within the telecommunications industry. Reveals how telecommunications companies can effectively enhance their relationships with customers Provides the groundwork for defining social network analysis Defines the tools that can be used to address social network problems A must-read for any professionals eager to distinguish their products in the marketplace, this book shows you how to get it done right, with social network analysis. "-- Provided by publisherIncludes bibliographical references (p. 273-276) and index"A timely look at effective use of social network analysis within the telecommunications industry to boost customer relationships The key to any successful company is the relationship that it builds with its customers. This book shows how social network analysis, analytics, and marketing knowledge can be combined to create a positive customer experience within the telecommunications industry. Reveals how telecommunications companies can effectively enhance their relationships with customers Provides the groundwork for defining social network analysis Defines the tools that can be used to address social network problems A must-read for any professionals eager to distinguish their products in the marketplace, this book shows you how to get it done right, with social network analysis. "-- Provided by publisherPSZJBLTelecommunicationSocial networksCustomer relationsURN:ISBN:9780470647547 |
| spellingShingle | Telecommunication Social networks Customer relations Reis Pinheiro, Carlos Andre, 1940- Social network analysis in telecommunications / |
| title | Social network analysis in telecommunications / |
| title_full | Social network analysis in telecommunications / |
| title_fullStr | Social network analysis in telecommunications / |
| title_full_unstemmed | Social network analysis in telecommunications / |
| title_short | Social network analysis in telecommunications / |
| title_sort | social network analysis in telecommunications |
| topic | Telecommunication Social networks Customer relations |
| work_keys_str_mv | AT reispinheirocarlosandre1940 socialnetworkanalysisintelecommunications |