Service marketing /
36
| Main Authors: | , , |
|---|---|
| Format: | |
| Published: |
New York : HarperCollins College Publishers,
1996
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| Subjects: |
| _version_ | 1796654222164361216 |
|---|---|
| author | 253439 Rust, Roland T. Zahorik, Anthony J. Keiningham, Timothy L. |
| author_facet | 253439 Rust, Roland T. Zahorik, Anthony J. Keiningham, Timothy L. |
| author_sort | 253439 Rust, Roland T. |
| collection | OCEAN |
| description | 36 |
| first_indexed | 2024-03-04T14:47:23Z |
| format | |
| id | KOHA-OAI-TEST:46257 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| last_indexed | 2024-03-04T14:47:23Z |
| publishDate | 1996 |
| publisher | New York : HarperCollins College Publishers, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:462572020-12-19T16:58:24ZService marketing / 253439 Rust, Roland T. Zahorik, Anthony J. Keiningham, Timothy L. New York : HarperCollins College Publishers,199636PSZKLLService industriesCustomer servicesURN:ISBN:0673991458 |
| spellingShingle | Service industries Customer services 253439 Rust, Roland T. Zahorik, Anthony J. Keiningham, Timothy L. Service marketing / |
| title | Service marketing / |
| title_full | Service marketing / |
| title_fullStr | Service marketing / |
| title_full_unstemmed | Service marketing / |
| title_short | Service marketing / |
| title_sort | service marketing |
| topic | Service industries Customer services |
| work_keys_str_mv | AT 253439rustrolandt servicemarketing AT zahorikanthonyj servicemarketing AT keininghamtimothyl servicemarketing |