Service marketing /

Service marketing /

36

Bibliographic Details
Main Authors:	253439 Rust, Roland T., Zahorik, Anthony J., Keiningham, Timothy L.
Format:
Published:	New York : HarperCollins College Publishers, 1996
Subjects:	Service industries Customer services

Similar Items

Handbook of services marketing and management /
by: Swartz, Teresa A., et al.
Published: (2000)

Service management and marketing : customer management in service competition /
by: 348480 Gronroos, Christian
Published: (2007)

Service management and marketing : managing the moments of truth in service competition /
by: 348480 Gronroos, Christian
Published: (1990)

Services marketing : an Asia-Pacific and Australian perspective /
by: 353156 Lovelock, Christopher H.
Published: (2007)

Services marketing : an Asia-Pacific and Australian perspective /
by: 180977 Lovelock, Christopher, et al.
Published: (2004)

Services marketing management : an international perspective /
by: 248962 Kasper, Hans, et al.
Published: (1999)

Services marketing /
by: 303811 Zeithaml, Valarie A., et al.
Published: (1996)

Services marketing management : a strategic perspective/
by: 248962 Kasper, Hans, et al.
Published: (2006)

Service innovation : organizational responses to technological opportunities & market imperatives /
by: 376099 Tidd, Joe, et al.
Published: (2003)

Services marketing /
by: Baron, Steve
Published: (2011)

Services marketing : managing the service value chain /
by: 242907 Bruhn, Manfred, et al.
Published: (2006)

Services marketing : integrating customer focus across the firm /
by: 303811 Zeithaml, Valarie A., et al.
Published: (2013)

Service marketing : integrating customer focus across the firm /
by: Wilson, Alan
Published: (2012)

Services marketing : integrating customer focus across the firm /
by: 303811 Zeithaml, Valarie A., et al.
Published: (2009)

Services marketing : integrating customer focus across the firm /
by: 303811 Zeithaml, Valarie A., et al.
Published: (2000)

Services marketing : integrating customer focus across the firm /
by: 303811 Zeithaml, Valarie A., et al.
Published: (2009)

Services marketing : integrating customer focus across the firm /
by: 303811 Zeithaml, Valarie A., et al.
Published: (2006)

Services marketing : people, technology, strategy /
by: 180977 Lovelock, Christopher, et al.
Published: (2004)

Services marketing : people, technology, strategy /
by: 353156 Lovelock, Christopher H., et al.
Published: (2007)

Services marketing in Asia : a case book /
by: 180977 Lovelock, Christopher, et al.
Published: (2004)

Case studies in service operations /
by: 353240 Colley, John L.
Published: (1996)

Living service : how to deliver the service of the future today /
by: 352707 Silvester, Marc, et al.
Published: (2008)

Service management
Published: (1979)

Service quality /
by: Bitran, Gibriel R.
Published: ([19-)

The future of services management /
by: Armistead, Colin
Published: (1994)

the professional service firm 50, Or, FIFTY WAYS TO TRANSFORM YOUR "DEPARTMENT" INTO A PROFESSIONAL SERVICE FIRM WHOSE TRADEMARKS ARE PASSION AND INNOVATION! /
by: Peters, Thomas J., 1942-, author 221297
Published: (1999)

At the service quality frontier : a handbook for managers, consultants, and other pioneers /
by: 337008 LoSardo, Mary M., et al.
Published: (1993)

The servive trainer handbook : managing service businesses in the 1990's /
by: 307284 Denton, D. Keith
Published: (1992)

THE SERVICE EDGE : 101 Companies That Profit From Customer Care /
by: Zemke, Ron, author 345960, et al.
Published: (1989)

The customer service solution : managing emotions, trust, and control to win your customer's business /
by: Dasu, Sriram, et al.
Published: ([201)

Keeping clients satisfied: make your service business more successful and profitable/
by: 191578 Bly, Robert W.
Published: (1993)

THE INFLUENCE OF SERVICE QUALITY, PERSONALITY TRAITS AND CUSTOMER SATISFACTION ON CUSTOMER LOYALTY IN IRAN'S FIVE STAR HOTELS /
by: Nayerehsadat Ghozat, author 654799, et al.
Published: (2023)

THE INFLUENCE OF SERVICE QUALITY, PERSONALITY TRAITS AND CUSTOMER SATISFACTION ON CUSTOMER LOYALTY IN IRAN'S FIVE STAR HOTELS /
by: Nayerehsadat Ghozat, author 654799, et al.
Published: (2023)

The best service is no service : how to liberate your customers from customer service, keep them happy, and control costs /
by: 218802 Price, Bill, et al.
Published: (2008)

Students' perceptions of service quality in a private higher education institution : a case study on L & G-Twintech Institute of Technology /
by: 198164 Sia, Mal Kong
Published: (2002)

Competing in a service economy : how to create a competitive advantage through service development and innovation /
by: 313219 Gustafsson, Anders, et al.
Published: (2003)

Measuring customer service effectiveness /
by: Cook, Sarah, 1955-
Published: (2004)

Internal service quality in the Malaysia telecommunication industries /
by: 344077 Ainan Mohd. Yusoff, et al.
Published: (2007)

Best face forward : why companies must improve their service interfaces with customers /
by: 275754 Rayport, Jeffrey F., et al.
Published: (2005)

Internal service quality in the Malaysia telecommunication industries [compact disc] /
by: 344077 Ainan Mohd. Yusoff, et al.
Published: (2007)