Service marketing /

Míreanna comhchosúla

• Handbook of services marketing and management /
  de réir: Swartz, Teresa A., et al.
  Foilsithe / Cruthaithe: (2000)
• Service management and marketing : customer management in service competition /
  de réir: 348480 Gronroos, Christian
  Foilsithe / Cruthaithe: (2007)
• Services marketing management : an international perspective /
  de réir: 248962 Kasper, Hans, et al.
  Foilsithe / Cruthaithe: (1999)
• Services marketing management : a strategic perspective/
  de réir: 248962 Kasper, Hans, et al.
  Foilsithe / Cruthaithe: (2006)
• Services marketing : an Asia-Pacific and Australian perspective /
  de réir: 180977 Lovelock, Christopher, et al.
  Foilsithe / Cruthaithe: (2004)