The Ad-Free Brand : Secrets to Building Successful Brands in a Digital World /
Today you can build powerful, enduring brands at amazingly low cost — without expensive ad campaigns, huge marketing budgets, self-interested outside agencies, or deep specialized expertise. All you need are passion for your brand, low-cost digital tools, and The Ad-Free Brand.Drawing on his experie...
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| Format: | text |
| Language: | eng |
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Indianapolis, Ind. : Que Pub.,
2012
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| _version_ | 1796741388479496192 |
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| author | Grams, Chris, author 522262 |
| author_facet | Grams, Chris, author 522262 |
| author_sort | Grams, Chris, author 522262 |
| collection | OCEAN |
| description | Today you can build powerful, enduring brands at amazingly low cost — without expensive ad campaigns, huge marketing budgets, self-interested outside agencies, or deep specialized expertise. All you need are passion for your brand, low-cost digital tools, and The Ad-Free Brand.Drawing on his experience helping build Red Hat’s billion-dollar global brand, Chris Grams integrates classic brand positioning concepts with 21st century digital strategies, tools, and practices. Grams presents great new ways to collaboratively uncover, communicate, and evolve your ideal brand position, embed it in organizational culture, and work with your brand community to make it come to life. This step-by-step guide will lead you through the entire brand positioning process, while providing all you need to build a winning brand on a tight budget! |
| first_indexed | 2024-03-05T11:44:07Z |
| format | text |
| id | KOHA-OAI-TEST:464751 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T11:44:07Z |
| publishDate | 2012 |
| publisher | Indianapolis, Ind. : Que Pub., |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:4647512021-08-15T06:31:44ZThe Ad-Free Brand : Secrets to Building Successful Brands in a Digital World / Grams, Chris, author 522262 textIndianapolis, Ind. : Que Pub.,2012©2012engToday you can build powerful, enduring brands at amazingly low cost — without expensive ad campaigns, huge marketing budgets, self-interested outside agencies, or deep specialized expertise. All you need are passion for your brand, low-cost digital tools, and The Ad-Free Brand.Drawing on his experience helping build Red Hat’s billion-dollar global brand, Chris Grams integrates classic brand positioning concepts with 21st century digital strategies, tools, and practices. Grams presents great new ways to collaboratively uncover, communicate, and evolve your ideal brand position, embed it in organizational culture, and work with your brand community to make it come to life. This step-by-step guide will lead you through the entire brand positioning process, while providing all you need to build a winning brand on a tight budget!Includes bibliographical references and index.Genesis -- Ad-free brand positioning basics -- Brand positioning research -- Designing brand positioning -- The internal brand positioning rollout -- The external brand positioning rollout -- Continuing engagement -- Some final thoughts.Today you can build powerful, enduring brands at amazingly low cost — without expensive ad campaigns, huge marketing budgets, self-interested outside agencies, or deep specialized expertise. All you need are passion for your brand, low-cost digital tools, and The Ad-Free Brand.Drawing on his experience helping build Red Hat’s billion-dollar global brand, Chris Grams integrates classic brand positioning concepts with 21st century digital strategies, tools, and practices. Grams presents great new ways to collaboratively uncover, communicate, and evolve your ideal brand position, embed it in organizational culture, and work with your brand community to make it come to life. This step-by-step guide will lead you through the entire brand positioning process, while providing all you need to build a winning brand on a tight budget!PSZ_JBBranding (Marketing)Internet marketingURN:ISBN:9780789748027URN:ISBN:0789748029 |
| spellingShingle | Branding (Marketing) Internet marketing Grams, Chris, author 522262 The Ad-Free Brand : Secrets to Building Successful Brands in a Digital World / |
| title | The Ad-Free Brand : Secrets to Building Successful Brands in a Digital World / |
| title_full | The Ad-Free Brand : Secrets to Building Successful Brands in a Digital World / |
| title_fullStr | The Ad-Free Brand : Secrets to Building Successful Brands in a Digital World / |
| title_full_unstemmed | The Ad-Free Brand : Secrets to Building Successful Brands in a Digital World / |
| title_short | The Ad-Free Brand : Secrets to Building Successful Brands in a Digital World / |
| title_sort | ad free brand secrets to building successful brands in a digital world |
| topic | Branding (Marketing) Internet marketing |
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