FT Guide to Strategy : How to Create, Pursue and Deliver a Winning Strategy /

Includes bibliographical references and index.

Bibliographic Details
Main Author: Koch, Richard, author 172350
Format: text
Language:eng
Published: Harlow, England ; New York : Financial Times Prentice Hall/Pearson, 2011
Subjects:
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author Koch, Richard, author 172350
author_facet Koch, Richard, author 172350
author_sort Koch, Richard, author 172350
collection OCEAN
description Includes bibliographical references and index.
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institution Universiti Teknologi Malaysia - OCEAN
language eng
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publishDate 2011
publisher Harlow, England ; New York : Financial Times Prentice Hall/Pearson,
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spelling KOHA-OAI-TEST:4647642021-08-16T04:13:35ZFT Guide to Strategy : How to Create, Pursue and Deliver a Winning Strategy / Koch, Richard, author 172350 textHarlow, England ; New York : Financial Times Prentice Hall/Pearson,2011©2011engIncludes bibliographical references and index.PART ONE: BUSINESS UNIT STRATEGY -- A do-it-yourself guide -- 1. Overview -- 2. What businesses are you in? -- 3. Where do you make the money? -- 4. How good are your competitive positions? -- 5. What skills and capabilities underpin your success? -- 6. Is this a good industry to be in? -- 7. What do the customers think? -- 8. What about the competitors? -- 9. How do you raise profits quickly? -- 10. How do you build long term value? -- 11. Conclusion -- 12. Addition note on the theory of Business Unit Strategy -- PART TWO: CORPORATE STRATEGY -- 1.The joy of Corporate Strategy -- 2. An ecological view of Corporate Strategy -- 3. Five dimensions of Corporate Strategy -- 4. The strange power of the 35 word strategy -- 4. Conclusion -- PART THREE: STRATEGIC THINKERS -- PART FOUR: STRATEGIC CONCEPTS, TOOLS AND TECHNIQUES.PSZ_JBStrategic planningURN:ISBN:9780273745471
spellingShingle Strategic planning
Koch, Richard, author 172350
FT Guide to Strategy : How to Create, Pursue and Deliver a Winning Strategy /
title FT Guide to Strategy : How to Create, Pursue and Deliver a Winning Strategy /
title_full FT Guide to Strategy : How to Create, Pursue and Deliver a Winning Strategy /
title_fullStr FT Guide to Strategy : How to Create, Pursue and Deliver a Winning Strategy /
title_full_unstemmed FT Guide to Strategy : How to Create, Pursue and Deliver a Winning Strategy /
title_short FT Guide to Strategy : How to Create, Pursue and Deliver a Winning Strategy /
title_sort ft guide to strategy how to create pursue and deliver a winning strategy
topic Strategic planning
work_keys_str_mv AT kochrichardauthor172350 ftguidetostrategyhowtocreatepursueanddeliverawinningstrategy