IPhone and iPad apps marketing : secrets to selling your iPhone and iPad apps /
Your marketing message -- Your iPhone and iPad app marketing strategy: grand slam or base hits? -- What makes a winning iPhone/iPad app? -- Identifying your app's unique value -- Identifying your target audience -- Building your app's total message -- Delivering your message -- Electronic...
| Main Author: | |
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| Format: | |
| Language: | eng |
| Published: |
Indianapolis, Ind. : Que Pub.,
c201
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| Subjects: |
| _version_ | 1796741438189338624 |
|---|---|
| author | 352975 Hughes, Jeffrey F. |
| author_facet | 352975 Hughes, Jeffrey F. |
| author_sort | 352975 Hughes, Jeffrey F. |
| collection | OCEAN |
| description | Your marketing message -- Your iPhone and iPad app marketing strategy: grand slam or base hits? -- What makes a winning iPhone/iPad app? -- Identifying your app's unique value -- Identifying your target audience -- Building your app's total message -- Delivering your message -- Electronic word of mouth -- Using social media in your app marketing -- Timing your marketing activities -- Getting the word out about your app -- Pricing your iPhone/iPad app -- Pricing your app -- Conducting an app pricing analysis -- Selling value over price -- Breaking into the app store top 100 -- Level the playing field with a free app -- The app pricing roller coaster -- App promotions and cross-selling -- Using iPhone/iPad analytics -- Implement a marketing plan/launch your app -- Why have a marketing plan? -- Components of an app marketing plan -- Marketing essentials -- 25 essential iPhone/iPad marketing activities -- Implementing your plan -- iPhone/iPad for corporate marketing. |
| first_indexed | 2024-03-05T11:44:48Z |
| format | |
| id | KOHA-OAI-TEST:464982 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T11:44:48Z |
| publishDate | c201 |
| publisher | Indianapolis, Ind. : Que Pub., |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:4649822020-12-19T17:17:04ZIPhone and iPad apps marketing : secrets to selling your iPhone and iPad apps / 352975 Hughes, Jeffrey F. Indianapolis, Ind. : Que Pub.,c2012engYour marketing message -- Your iPhone and iPad app marketing strategy: grand slam or base hits? -- What makes a winning iPhone/iPad app? -- Identifying your app's unique value -- Identifying your target audience -- Building your app's total message -- Delivering your message -- Electronic word of mouth -- Using social media in your app marketing -- Timing your marketing activities -- Getting the word out about your app -- Pricing your iPhone/iPad app -- Pricing your app -- Conducting an app pricing analysis -- Selling value over price -- Breaking into the app store top 100 -- Level the playing field with a free app -- The app pricing roller coaster -- App promotions and cross-selling -- Using iPhone/iPad analytics -- Implement a marketing plan/launch your app -- Why have a marketing plan? -- Components of an app marketing plan -- Marketing essentials -- 25 essential iPhone/iPad marketing activities -- Implementing your plan -- iPhone/iPad for corporate marketing.PSZJBLiPhone (Smartphone)Application softwareURN:ISBN:9780789748331 (pbk.) |
| spellingShingle | iPhone (Smartphone) Application software 352975 Hughes, Jeffrey F. IPhone and iPad apps marketing : secrets to selling your iPhone and iPad apps / |
| title | IPhone and iPad apps marketing : secrets to selling your iPhone and iPad apps / |
| title_full | IPhone and iPad apps marketing : secrets to selling your iPhone and iPad apps / |
| title_fullStr | IPhone and iPad apps marketing : secrets to selling your iPhone and iPad apps / |
| title_full_unstemmed | IPhone and iPad apps marketing : secrets to selling your iPhone and iPad apps / |
| title_short | IPhone and iPad apps marketing : secrets to selling your iPhone and iPad apps / |
| title_sort | iphone and ipad apps marketing secrets to selling your iphone and ipad apps |
| topic | iPhone (Smartphone) Application software |
| work_keys_str_mv | AT 352975hughesjeffreyf iphoneandipadappsmarketingsecretstosellingyouriphoneandipadapps |