Creative strategy in advertising /
Includes bibliographical references and index.
| Main Authors: | , |
|---|---|
| Format: | text |
| Language: | eng |
| Published: |
Boston, MA : Wadsworth,
2011
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| Subjects: |
| _version_ | 1796741572917723136 |
|---|---|
| author | 252513 Drewniany, Bonnie L. Jewler, A. Jerome 345948 |
| author_facet | 252513 Drewniany, Bonnie L. Jewler, A. Jerome 345948 |
| author_sort | 252513 Drewniany, Bonnie L. |
| collection | OCEAN |
| description | Includes bibliographical references and index. |
| first_indexed | 2024-03-05T11:46:48Z |
| format | text |
| id | KOHA-OAI-TEST:465651 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T11:46:48Z |
| publishDate | 2011 |
| publisher | Boston, MA : Wadsworth, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:4656512021-04-28T04:47:58ZCreative strategy in advertising / 252513 Drewniany, Bonnie L. Jewler, A. Jerome 345948 textBoston, MA : Wadsworth,2011engIncludes bibliographical references and index.PSZJBLAdvertising copyAdvertising layout and typographyURN:ISBN:9781439082706 |
| spellingShingle | Advertising copy Advertising layout and typography 252513 Drewniany, Bonnie L. Jewler, A. Jerome 345948 Creative strategy in advertising / |
| title | Creative strategy in advertising / |
| title_full | Creative strategy in advertising / |
| title_fullStr | Creative strategy in advertising / |
| title_full_unstemmed | Creative strategy in advertising / |
| title_short | Creative strategy in advertising / |
| title_sort | creative strategy in advertising |
| topic | Advertising copy Advertising layout and typography |
| work_keys_str_mv | AT 252513drewnianybonniel creativestrategyinadvertising AT jewlerajerome345948 creativestrategyinadvertising |