Creative strategy in advertising /

Creative strategy in advertising /

Show other versions (1)

Includes bibliographical references and index.

Bibliographic Details
Main Authors:	252513 Drewniany, Bonnie L., Jewler, A. Jerome 345948
Format:	text
Language:	eng
Published:	Boston, MA : Wadsworth, 2011
Subjects:	Advertising copy Advertising layout and typography

Similar Items

The copy book : how 32 of the world's best advertising writers write their advertising /
by: 405902 Crompton, Alastair
Published: (1995)

Creative strategy in advertising /
by: 252513 Drewniany, Bonnie L., et al.
Published: (2008)

Fundamentals of copy and layout/
by: 300073 Book, Albert C., et al.
Published: (1984)

Advertising from the desktop : the desktop publisher's guide to designing ads that work /
by: 228917 Floyd, Elaine, et al.
Published: (1994)

Essentials of advertising/
by: 411225 Kaufman, Louis C.
Published: (1987)

Advertising graphics /
by: 359909 Bockus, H. William
Published: (c197)

How to design eye-catching brochures, newsletters, ads, reportsh[videorecording]

Effect of advertisement size on the relationship between product usage and advertising exposure,
by: Silk, Alvin J., et al.
Published: (2009)

Perancangan masa pengiklanan bagi barangan pengguna : analisa pasaran sasaran /
by: 183596 Elizabeth Embang Stephen Sile
Published: (1996)

Letter design in the graphic arts/
by: 413646 Leach, Mortimer
Published: (1960)

Printing and production for promotional materials/
by: Woods, Robert
Published: (1987)

Creating brochures and booklets /
by: 405959 Adkins, Val
Published: (1994)

Designers' handbook of booklets and brochures /
by: Fox, Martin
Published: (1997)

How to understand and use design and layout /
by: Swann, Alan, 1946-
Published: (1987)

How to design eye-cathing brochures, newsletters, ads, reports and everything else you want people to read : workbook /
by: Cleland, Jane K.
Published: (1996)

How to understand and use grids /
by: Swann, Alan, 1946-
Published: (1989)

Advestising agency and studio skills : a guide to the prearation of art and mechanicals for reproduction/
by: 394871 Cardamone, Tom
Published: (1970)

Graphic design basics /
by: 187673 Arntson, Amy E.
Published: (c201)

Graphic design basics /
by: 187673 Arntson, Amy E.
Published: (2003)

Graphic design basics /
by: 187673 Arntson, Amy E.
Published: (2007)

Etapes : international /
by: Chanaud, Michel
Published: (2007)

Etapes : international /
by: Chanaud, Michel
Published: (2007)

Etapes : international
Published: (2005)

Rookledge's international type-finder : the essential handbook of typeface recognition and selection/
by: 278059 Perfect, Christopher, et al.
Published: (1983)

The making of effective advertising /
by: 237978 Patti, Charles H., et al.
Published: (1990)

Typography now : the next wave /
by: Poynor, Rick, et al.
Published: (1991)

The art of writing advertising /
by: 255830 Higgins, Denis, et al.
Published: (2003)

Best of graphis : typography
Published: (1993)

Graphis typography I : the international compilation of the best typographic design /
by: Pedersen, Martin B.
Published: (1994)

Typography : selected from the graphic annuals
Published: (1994)

SEMIOTIC ANALYSIS OF TYPOGRAPHY IN APPLE VIRTUAL ADVERTISEMENT
by: Yuda Suryasa Sjaerodji, et al.
Published: (2022-03-01)

The best of brochure design 12 : 748 plates and details of 140 brochures from 65 firms in 16 countries /
by: Public (Firm)
Published: (c201)

Typography is a major component of advertising design and its relationship to the cultural diversity of consumers
by: Sara Gaber
Published: (2021-01-01)

Computer-assisted layout of newspapers
Published: (2002)

Discourse of copywriting on Malaysian celebrity television advertisement
by: Roslan, Nur Widad
Published: (2018)

Advertising practice : analytic and creative exercises/
by: 178855 Coe, Barbara Davis
Published: (1972)

Which ad pulled best? : 40 case histories on how to write and design ads that work /
by: 373943 Purvis, Scott C., et al.
Published: (2003)

Advertising creative : strategy, copy, and design /
by: Altstiel, Thomas, et al.
Published: (2013)

Critical discourse analysis on copywriting in 2019 Malaysia aidilfitri television advertisements
by: Roslan, Nur Widad
Published: (2021)

Advertising strategy : creative tactics from the outside/in /
by: 397091 Altstiel, Tom, et al.
Published: (2006)