Identifying hidden needs : creating breakthrough products /

Identifying hidden needs : creating breakthrough products /

Includes bibliographical references and index

Bibliographic Details
Main Authors: 527785 Goffin, Keith, Lemke, Fred, Koners, Ursula
Format:
Language:eng
Published: Houndmills, Basingstoke ; New York : Palgrave Macmillan, 2010
Subjects:
New products
Strategic planning
Description
Summary:Includes bibliographical references and index

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