Brands and branding geographies /
Includes bibliographical references and index
| Main Author: | |
|---|---|
| Format: | |
| Language: | eng |
| Published: |
Cheltenham : Edward Elgar Pub.,
2011
|
| Subjects: |
| _version_ | 1796741797829935104 |
|---|---|
| author | Pike, Andy, 1968- |
| author_facet | Pike, Andy, 1968- |
| author_sort | Pike, Andy, 1968- |
| collection | OCEAN |
| description | Includes bibliographical references and index |
| first_indexed | 2024-03-05T11:49:57Z |
| format | |
| id | KOHA-OAI-TEST:466690 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T11:49:57Z |
| publishDate | 2011 |
| publisher | Cheltenham : Edward Elgar Pub., |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:4666902020-12-19T17:17:08ZBrands and branding geographies / Pike, Andy, 1968- Cheltenham : Edward Elgar Pub.,2011engIncludes bibliographical references and indexPSZJBLBranding (Marketing)Brand name productsGlobalizationURN:ISBN:9781849801591 (hbk.) |
| spellingShingle | Branding (Marketing) Brand name products Globalization Pike, Andy, 1968- Brands and branding geographies / |
| title | Brands and branding geographies / |
| title_full | Brands and branding geographies / |
| title_fullStr | Brands and branding geographies / |
| title_full_unstemmed | Brands and branding geographies / |
| title_short | Brands and branding geographies / |
| title_sort | brands and branding geographies |
| topic | Branding (Marketing) Brand name products Globalization |
| work_keys_str_mv | AT pikeandy1968 brandsandbrandinggeographies |