How brands grow : what marketers don't know /
Includes bibliographical references (p. 218-228)
| Main Author: | |
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| Format: | |
| Language: | eng |
| Published: |
Oxford ; New York : Oxford University Press,
2010
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| Subjects: |
| _version_ | 1796741892041342976 |
|---|---|
| author | 531149 Sharp, Byron |
| author_facet | 531149 Sharp, Byron |
| author_sort | 531149 Sharp, Byron |
| collection | OCEAN |
| description | Includes bibliographical references (p. 218-228) |
| first_indexed | 2024-03-05T11:51:10Z |
| format | |
| id | KOHA-OAI-TEST:467094 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T11:51:10Z |
| publishDate | 2010 |
| publisher | Oxford ; New York : Oxford University Press, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:4670942020-12-19T17:17:09ZHow brands grow : what marketers don't know / 531149 Sharp, Byron Oxford ; New York : Oxford University Press,2010engIncludes bibliographical references (p. 218-228)PSZJBLBranding (Marketing)URN:ISBN:9780195573565 (hbk.) |
| spellingShingle | Branding (Marketing) 531149 Sharp, Byron How brands grow : what marketers don't know / |
| title | How brands grow : what marketers don't know / |
| title_full | How brands grow : what marketers don't know / |
| title_fullStr | How brands grow : what marketers don't know / |
| title_full_unstemmed | How brands grow : what marketers don't know / |
| title_short | How brands grow : what marketers don't know / |
| title_sort | how brands grow what marketers don t know |
| topic | Branding (Marketing) |
| work_keys_str_mv | AT 531149sharpbyron howbrandsgrowwhatmarketersdontknow |