Connecting with consumers : marketing for new marketplace realities /
Includes bibliographical references (p. 305-324) and index
| Main Author: | |
|---|---|
| Format: | |
| Language: | eng |
| Published: |
Oxford, ENK. ; New York : Oxford University Press,
2010
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| Subjects: |
| _version_ | 1826450206078533632 |
|---|---|
| author | 181386 Kimmel, Allan J. |
| author_facet | 181386 Kimmel, Allan J. |
| author_sort | 181386 Kimmel, Allan J. |
| collection | OCEAN |
| description | Includes bibliographical references (p. 305-324) and index |
| first_indexed | 2024-03-05T11:51:31Z |
| format | |
| id | KOHA-OAI-TEST:467213 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T11:51:31Z |
| publishDate | 2010 |
| publisher | Oxford, ENK. ; New York : Oxford University Press, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:4672132020-12-19T17:17:09ZConnecting with consumers : marketing for new marketplace realities / 181386 Kimmel, Allan J. Oxford, ENK. ; New York : Oxford University Press,2010.engIncludes bibliographical references (p. 305-324) and indexPSZJBLMarketingMarketingMarketingURN:ISBN:9780199556502 (hbk.)URN:ISBN:0199556504 (hbk.)URN:ISBN:0199556512 (pbk.)URN:ISBN:9780199556519 (pbk.) |
| spellingShingle | Marketing Marketing Marketing 181386 Kimmel, Allan J. Connecting with consumers : marketing for new marketplace realities / |
| title | Connecting with consumers : marketing for new marketplace realities / |
| title_full | Connecting with consumers : marketing for new marketplace realities / |
| title_fullStr | Connecting with consumers : marketing for new marketplace realities / |
| title_full_unstemmed | Connecting with consumers : marketing for new marketplace realities / |
| title_short | Connecting with consumers : marketing for new marketplace realities / |
| title_sort | connecting with consumers marketing for new marketplace realities |
| topic | Marketing Marketing Marketing |
| work_keys_str_mv | AT 181386kimmelallanj connectingwithconsumersmarketingfornewmarketplacerealities |