Brilliant PR : create a PR sensation, whatever your budget, whatever your business /
What is PR? -- Where to start -- Understanding the media -- Pitching -- Your online presence -- Social networking -- Creating a campaign -- Crisis management -- The next steps.
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| 语言: | eng |
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Harlow, England ; New York : Prentice Hall,
2011
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| 总结: | What is PR? -- Where to start -- Understanding the media -- Pitching -- Your online presence -- Social networking -- Creating a campaign -- Crisis management -- The next steps. |
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