Brilliant PR : create a PR sensation, whatever your budget, whatever your business /
What is PR? -- Where to start -- Understanding the media -- Pitching -- Your online presence -- Social networking -- Creating a campaign -- Crisis management -- The next steps.
| Main Author: | |
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| Format: | |
| Language: | eng |
| Published: |
Harlow, England ; New York : Prentice Hall,
2011
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| Subjects: |
| _version_ | 1826450221898399744 |
|---|---|
| author | 525442 Bussey, Cathy |
| author_facet | 525442 Bussey, Cathy |
| author_sort | 525442 Bussey, Cathy |
| collection | OCEAN |
| description | What is PR? -- Where to start -- Understanding the media -- Pitching -- Your online presence -- Social networking -- Creating a campaign -- Crisis management -- The next steps. |
| first_indexed | 2024-03-05T11:51:44Z |
| format | |
| id | KOHA-OAI-TEST:467286 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T11:51:44Z |
| publishDate | 2011 |
| publisher | Harlow, England ; New York : Prentice Hall, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:4672862020-12-19T17:17:10ZBrilliant PR : create a PR sensation, whatever your budget, whatever your business / 525442 Bussey, Cathy Harlow, England ; New York : Prentice Hall,2011.engWhat is PR? -- Where to start -- Understanding the media -- Pitching -- Your online presence -- Social networking -- Creating a campaign -- Crisis management -- The next steps.PSZJBLPublic relationsURN:ISBN:9780273746584 |
| spellingShingle | Public relations 525442 Bussey, Cathy Brilliant PR : create a PR sensation, whatever your budget, whatever your business / |
| title | Brilliant PR : create a PR sensation, whatever your budget, whatever your business / |
| title_full | Brilliant PR : create a PR sensation, whatever your budget, whatever your business / |
| title_fullStr | Brilliant PR : create a PR sensation, whatever your budget, whatever your business / |
| title_full_unstemmed | Brilliant PR : create a PR sensation, whatever your budget, whatever your business / |
| title_short | Brilliant PR : create a PR sensation, whatever your budget, whatever your business / |
| title_sort | brilliant pr create a pr sensation whatever your budget whatever your business |
| topic | Public relations |
| work_keys_str_mv | AT 525442busseycathy brilliantprcreateaprsensationwhateveryourbudgetwhateveryourbusiness |