Strategic brand management /
Includes bibliographical references (p. 283-284) and index
| Main Authors: | , , |
|---|---|
| Format: | |
| Language: | eng |
| Published: |
Oxford ; New York : Oxford University Press,
c201
|
| Subjects: |
| _version_ | 1826450305810694144 |
|---|---|
| author | 409028 Elliott, Richard H. Percy, Larry Pervan, Simon |
| author_facet | 409028 Elliott, Richard H. Percy, Larry Pervan, Simon |
| author_sort | 409028 Elliott, Richard H. |
| collection | OCEAN |
| description | Includes bibliographical references (p. 283-284) and index |
| first_indexed | 2024-03-05T11:52:54Z |
| format | |
| id | KOHA-OAI-TEST:467672 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T11:52:54Z |
| publishDate | c201 |
| publisher | Oxford ; New York : Oxford University Press, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:4676722020-12-19T17:17:11ZStrategic brand management / 409028 Elliott, Richard H. Percy, Larry Pervan, Simon Oxford ; New York : Oxford University Press,c2011engIncludes bibliographical references (p. 283-284) and indexPSZJBLProduct managementStrategic planningURN:ISBN:9780199565214 (pbk.)URN:ISBN:019956521X (pbk.) |
| spellingShingle | Product management Strategic planning 409028 Elliott, Richard H. Percy, Larry Pervan, Simon Strategic brand management / |
| title | Strategic brand management / |
| title_full | Strategic brand management / |
| title_fullStr | Strategic brand management / |
| title_full_unstemmed | Strategic brand management / |
| title_short | Strategic brand management / |
| title_sort | strategic brand management |
| topic | Product management Strategic planning |
| work_keys_str_mv | AT 409028elliottrichardh strategicbrandmanagement AT percylarry strategicbrandmanagement AT pervansimon strategicbrandmanagement |