Advertising and promotion : in integrated marketing communications /

Includes bibliographical references (p. [311]-322) and index

Detalles Bibliográficos
Autor Principal: 320116 Hackley, Christopher E.
Formato:
Idioma:eng
Publicado: Los Angeles : Sage Publications, c201
Subjects:
Descripción
Summary:Includes bibliographical references (p. [311]-322) and index