Advertising and promotion : in integrated marketing communications /
Includes bibliographical references (p. [311]-322) and index
| Main Author: | |
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| Format: | |
| Language: | eng |
| Published: |
Los Angeles : Sage Publications,
c201
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| Subjects: |
| _version_ | 1826450520836931584 |
|---|---|
| author | 320116 Hackley, Christopher E. |
| author_facet | 320116 Hackley, Christopher E. |
| author_sort | 320116 Hackley, Christopher E. |
| collection | OCEAN |
| description | Includes bibliographical references (p. [311]-322) and index |
| first_indexed | 2024-03-05T11:55:59Z |
| format | |
| id | KOHA-OAI-TEST:468707 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T11:55:59Z |
| publishDate | c201 |
| publisher | Los Angeles : Sage Publications, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:4687072020-12-19T17:17:13ZAdvertising and promotion : in integrated marketing communications / 320116 Hackley, Christopher E. Los Angeles : Sage Publications,c2010engIncludes bibliographical references (p. [311]-322) and indexPSZKLLAdvertisingAdvertisingSales promotionAdvertisingURN:ISBN:9781849201452 (hbk.) |
| spellingShingle | Advertising Advertising Sales promotion Advertising 320116 Hackley, Christopher E. Advertising and promotion : in integrated marketing communications / |
| title | Advertising and promotion : in integrated marketing communications / |
| title_full | Advertising and promotion : in integrated marketing communications / |
| title_fullStr | Advertising and promotion : in integrated marketing communications / |
| title_full_unstemmed | Advertising and promotion : in integrated marketing communications / |
| title_short | Advertising and promotion : in integrated marketing communications / |
| title_sort | advertising and promotion in integrated marketing communications |
| topic | Advertising Advertising Sales promotion Advertising |
| work_keys_str_mv | AT 320116hackleychristophere advertisingandpromotioninintegratedmarketingcommunications |